Tag / socialmedia

The Secret to Getting Executive Buy-In for Social Media

I spent last weekend at the Social Capital Conference in Ottawa. It was a really amazing event, with many great speakers and tonnes of awesome hallway conversations (the best part of most conferences, in my opinion). What I loved about this conference is that I’m getting the sense that we are now entering a new...CONTINUE READING
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Category:social media

Back to Basics: Get Your Social Media Plan on Track for 2013

Here’s the problem with any type of plan – unless you keep it in check, revisit it often, it runs the risk of flying out the window, never to be seen again. We always get so excited when we make plans in business – it’s such a great feeling, being all organized and focused and...CONTINUE READING
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Category:social media

I Can Haz Podcast Episode 80: Amazing Things Will Happen

I realized recently that I haven’t talked much on this blog about the podcast that I co-host. I’m going to change that in 2013. While you can still visit our web site and we’d love it if you would subscribe, I also want to make sure I’m talking about it with you here. Stefan Halley...CONTINUE READING
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Getting Personal: Is it Necessary for a Successful Online Presence?

As a teacher of all things digital media and marketing, I often talk with people who are just starting out in the online world. Maybe they are getting into things like blogging, Twitter and Facebook because of their job, or maybe they are doing it for personal reasons. Either way, one question comes up more...CONTINUE READING
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Category:social media

Fighting for Attention

The Web is a noisy place of 24/7 conversation. It’s at once exciting, inspiring, emotional and sometimes quite confusing. It’s never silent. And if you’re in the middle of the noise, it can be extremely challenging to not only get, but to maintain attention. Many companies and individuals are attempting to use digital marketing strategies...CONTINUE READING
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The Secret to Not Getting Left Behind with Technology

You have spent several years of your life pursuing an education. You’ve put 2, 4, 5, 7 years or more of your time into getting a diploma at community college or a degree at university. You poured your blood, sweat and tears into your academic years, and you graduated with a piece of paper, mountains...CONTINUE READING
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Engagement, Authenticity, Influence: I’m Calling Shenanigans

Oh, how we love our buzzwords, eh? My head is spinning lately, and unfortunately it’s not with great stuff. It’s with frustration, distrust, and apathy. Those are heavy words, I know – but I’m feeling them. How I do love these social media. I really do. Connections I’ve made on Twitter, Facebook, through my blog...CONTINUE READING
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Category:social media

The Land of the Free

I had a little talk with Scarborough Dude last night. It’s sort of a biannual thing, my little talks with the Dude. It usually revolves around a Podcamp, some coffee or a beer. It always makes me want to write. He’s a wise man. Last night’s talk took place in a loud, boisterous room filled...CONTINUE READING
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