Strategy. It’s the fundamental piece of your desire to do social media well. Everywhere you look, consultants of all shapes and sizes are telling you that you need a strategy or you won’t succeed. I mostly believe that. However, I also believe that a lot of strategies are misguided. It’s […]
I’ve been using social media since 2006 when I started this blog. I got on Twitter in 2007 and was one of the first million users of the platform. For 11 years I’ve been fascinated by social media, and I’ve managed to integrate it into my work with Algonquin College as a professor, as well […]
Happy new year! 2017 is here at last, and we now have 365 days ahead of us to make a difference. As is customary each year, I kick things off by listing my 3 words – guiding words for the year that will help keep me focused on what’s important. […]