How Improv Can Help You Achieve Your Goals

Much has been written on the art of saying “No”. Learning how to say no to things is often a key to personal and professional success – not over-committing helps you to avoid under-performing, and saying “no” when it comes to people asking you to perform work for free can help you maintain both your...CONTINUE READING
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Category:about life

Back to Basics: Get Your Social Media Plan on Track for 2013

Here’s the problem with any type of plan – unless you keep it in check, revisit it often, it runs the risk of flying out the window, never to be seen again. We always get so excited when we make plans in business – it’s such a great feeling, being all organized and focused and...CONTINUE READING
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Category:social media

Play Me a Rock ‘N Roll Song: What Valdy Knows About His Audience

If you’re Canadian, and you grew up in the 60s and 70s, chances are you’ve heard of Valdy. He’s one of the most well-known folk singers in Canada, and is famous for his hit song “Play Me a Rock ‘N Roll Song”. Here it is, have a listen. It’s okay, I’ll wait. Notice what he...CONTINUE READING
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I Can Haz Podcast Episode 80: Amazing Things Will Happen

I realized recently that I haven’t talked much on this blog about the podcast that I co-host. I’m going to change that in 2013. While you can still visit our web site and we’d love it if you would subscribe, I also want to make sure I’m talking about it with you here. Stefan Halley...CONTINUE READING
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Getting Personal: Is it Necessary for a Successful Online Presence?

As a teacher of all things digital media and marketing, I often talk with people who are just starting out in the online world. Maybe they are getting into things like blogging, Twitter and Facebook because of their job, or maybe they are doing it for personal reasons. Either way, one question comes up more...CONTINUE READING
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Category:social media

Fighting for Attention

The Web is a noisy place of 24/7 conversation. It’s at once exciting, inspiring, emotional and sometimes quite confusing. It’s never silent. And if you’re in the middle of the noise, it can be extremely challenging to not only get, but to maintain attention. Many companies and individuals are attempting to use digital marketing strategies...CONTINUE READING
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