If there’s one word I hear more than anything else when talking with people about social media, it’s “overwhelmed”. Too many different tools, too little time to learn everything. Where do I focus? Start a blog? Engage on Twitter? Set up a Facebook page? Make a video? And while you’re busy setting up your Facebook...CONTINUE READING

Let’s face it. There’s a lot of fluff content out there. And if you’re relatively new to social media and online marketing, it can be a real challenge to filter through all the junk to find the really good stuff. I’ve been kicking around the social media universe for 5 years now (read: I’m an...CONTINUE READING

Google + is all the rage. Or is it? These days, I’m spending the majority of my time helping people learn about social media. I’m not teaching them how to tweet (they pretty much figure that out for themselves), but I’m teaching them how to more effectively use social media as a part of their...CONTINUE READING

A lot of people ask me how I find the time to keep up on social media, technology news and all the rest. It would seem, for many people, that there just aren’t enough hours in the day to do it all. I agree, it’s a challenge. We’ve got so much information bombarding us on...CONTINUE READING

I don’t write social media How-To posts very often, but I’m in the middle of developing a three-day course on writing compelling online content, and, well, I guess I was inspired. I also had a head-shaking experience yesterday on Twitter. I was contacted by a blogger, with the announcement that I had been specially selected...CONTINUE READING

Back in the olden days of social media (you know, 2007), blogger extraordinaire Chris Brogan used to talk a lot about being helpful (2011 UPDATE: he still does.). He said that one of the best ways to build community, make your clients happy, and be an all around superstar in the online and offline world...CONTINUE READING

When people are first getting into the whole social media thing, they’re often a bit cynical. “Twitter is just a bunch of people talking about what they had for lunch.” “I don’t want to know details of your kid’s stomach flu, dear Facebook friend.” “If I see another cute cat video on YouTube, I’m going...CONTINUE READING

When you stop to think about it, thumbtacks are a great, low-tech way to control information. The things you tack onto a bulletin board are generally things that are important…documents you don’t want to misplace, photos of loved ones, phone numbers, and notes to remind yourself of tasks you must complete. Back in the days...CONTINUE READING