marketing

marketing

The Medium, The Message and What’s Next

I was thinking the other day about this video ad, called “Best Bus Stop Ever”: It’s a clever concept, really. Do something unexpected and original, catch it all on video, complete with cutaways of people with surprised looks and smiles, throw it up on YouTube, sit back, and wait for […]

marketing, social media

Fighting for Attention

The Web is a noisy place of 24/7 conversation. It’s at once exciting, inspiring, emotional and sometimes quite confusing. It’s never silent. And if you’re in the middle of the noise, it can be extremely challenging to not only get, but to maintain attention. Many companies and individuals are attempting […]