A Springtime Social Media Reboot

It’s the first day of Spring here in the northern hemisphere, and with that comes the happy thoughts of renewal, rejuvenation and new growth. What better time to take a fresh look at your online presence, and see where there might be some opportunities to liven things up a bit.

If you’re like me, you have a tendency to “go dark” in the winter. The call of Netflix and cozy blankets on a cold winter’s day is just too hard to resist, and your social life, both online and off, take a hit. Your blog sits dormant. You haven’t logged into Twitter in a week. Your Facebook friends are sending out smoke signals.

If you’ve been hibernating, like me, now is the time to shed those winter blahs and emerge with a fresh new outlook on your social presence.

Start with your blog. When was the last time you gave it a face lift? Is your theme feeling a little outdated? It’s easy enough to put a new face on your tired old blog site. Go for a browse in theme land, and find something new and exciting to play with. Next, get some new content up there! This is the first time I’ve really blogged in 2016, and I have no excuse, really. I could say I’ve been busy, or I could just admit I’ve been a little lazy. So, pop open your Evernote, or whatever you use to write, and start brainstorming some ideas. Then, just write, and hit that “publish” button. Sometimes taking just one step is all you need to get back on the train.

How about those social networks? Feeling a little humdrum? Change up your profile pics and cover images to liven things up a bit. Then, get reacquainted with your friends and followers. It doesn’t take much, just a few minutes a day. Get back in the habit of checking in on social media regularly, posting your thoughts and ideas and before long your audience will remember you.

Finally, try something new. Never really grasped Instagram before? Is Snapchat still baffling to you? Taking on a new social network is a great way to learn, and there’s no better way to learn about social media tools than to just buckle down and try them. So give something new a try, and see how you like it. You never know, you might just find a whole new world of opportunity out there!

Rebooting your social media is as easy as that! Happy Spring!