Community. It’s become the buzzword of the 21st century, hasn’t it? I find that these days, people use it haphazardly. It’s thrown into PowerPoint decks to give a “cutting edge” impression, and tossed about in Twitter streams because all the cool kids are doing it. It’s become the theme of many a social media conference, and all the so-called experts are now experts at “community” too.

Unfortunately, anytime a word becomes a buzzword, its true meaning becomes diluted. Which is why events like the one I attended last night are so important.

I was privileged to be invited to attend the United Way Community Builder of the Year Awards Gala along with a gaggle of other local bloggers, including Andrea Tomkins, Bob LeDrew, and Marc Gagnon. Andrea and I were quite a sight at the MBNA table (thanks for being so accepting, folks!), juggling our iPhones, cameras, and notepads. Bob had a multitude of recording devices strung over his shoulder as well. We were on a mission to make media in any way, shape or form we could. You can follow our Tweetstream by searching on the hashtag #cba.

But the evening was about so much more than live tweeting and videoblogging. It was a celebration of some of Ottawa’s most upstanding citizens. It was truly about celebrating the spirit of community. Not the buzzwordy, false sense of “community” that is so easily misinterpreted in the online world – but real people, who not only genuinely care so much about making the world a better place, but are actually doing something about it.

Here are just a few of the highlights of the evening:

The Community Builder of the Year award was presented to Ottawa’s Police Chief, Vern White. Here is a man who, on a daily basis, is effecting positive change on our city. Chief White is not just sitting behind a desk. He’s out there, working hard to get drugs and kids off the streets. He’s deeply involved with the citizens of this great city, every single day. He’s making important and sometimes difficult decisions, and working with our city leaders to implement those decisions in a timely fashion. “I’m overwhelmed and honoured to be standing here,” he said. “Every day I pinch myself that I get to do this for a living. I’d do it for free.” And who wouldn’t? He’s changing the world, one street corner at a time.

What can I say about Max Keeping that hasn’t already been said? For those of you not from Ottawa, Max is an institution in our city. He was the anchor of the 6pm news on CTV Ottawa for 38 years. He is a Member of the Order of Canada and has countless other honours. He is a cancer survivor. He has done more for this city in 40 years than 100 people do in their entire lifetimes. He has passion and caring for people beyond belief. Max was the recipient of the Community Builder of the Year award in 2004. Earlier this year, when a devastating fire wiped out the CTV Ottawa newsroom, that award, along with most of Max’s other memories from his 38 years at the station, was lost. I don’t think there was a dry eye in the place last night, when Max was surprised with the presentation of a replacement of his 2004 Community Builder Award. But what touched me even more was his response. “These awards are not about us,” he said. “We represent everyone that does so much to create this community that we cherish.” Cheers, Max. May you have another 40 years of helping to make our community great.

As the evening went on, we heard stories of amazing workplace campaigns, as government departments like Human Resources and Skills Development Canada and Health Canada were honoured. We learned what great companies like PCL Constructors are doing to raise money and awareness. We listened as 19 year old Nathalie Gervais talked about how she turned her life around – from being a drug addict and prostitute at the age of 13 to now inspiring young people across the country to embrace their unlimited potential. “The secret to recovery for me,” Nathalie said, “was finding a passion and just going for it!”.

At the end of the evening, United Way President Michael Allen revealed new Pillars of Engagement for the organization, along with a new look and poster campaign. “Give | Speak up | Take Action” position United Way in a new light. Their goal is to no longer be perceived as just a money-maker, but as an organization who is taking action to make our community, and ultimately the world, a better place. (Incidentally, no donor dollars are used to put on the Community Builder Awards Gala. The event is 100% funded by corporate sponsorship).

Those Pillars are just words though, until there is action put behind them. Fortunately, I saw first hand last evening that there are people in this city who are already putting these words to work. They are the pillars of our community. They bring the true meaning back to the word. And their efforts make me proud to be a part of this great city, and compel me to want to do more.

It’s time to take back the word “community”. To give it the meaning that’s intended. To show “community” the respect it deserves.

You with me?

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UPDATE: The winner of the tickets to Shmoozefest is Patti Church! Congrats!

Stay tuned – at the end of this post I have a great giveaway!!!

I am extremely fortunate to be involved in many amazing projects right now. In addition to my day jobs, which allow me to work with amazing people like Mark Saunders at Saunders Farm, film director Andrew Lavigne, and the awesome staff and students at Algonquin College, I also am privileged have numerous side projects on the go with fabulous folks at United Way/Centraide Ottawa, TEDx Ottawa, OttawaTonite.com, and SAW Video Co-op.

All of the projects are distinctly different, but they all require me to be able to do one thing well – ask for stuff. It might be someone’s time, it might be goods and services, or a favour – any way you slice it, it requires the ability to ask of others and do it well.

There’s a right way and a wrong way to ask – and it can really mean the difference between getting what you want and getting doors slammed in your face. Over time, I’ve learned that asking is an art. Here are a couple of the things I’ve learned.

Visibility is key. Everyone hates cold calling. I despise it. And, I don’t find it to be very effective, either. If the person I’m asking has no clue who I am, why would they even consider what I’m asking for, when they probably have 100 other people that they actually know asking for stuff? Unless it’s the deal of a lifetime, I probably don’t have a shot.

What does it take to get on someone’s radar? Well, it takes time, for starters. And, it also takes a good balance of not trying too hard with putting yourself out there as a real person.

Social media tools are a great way to sneak onto someone’s radar. The occasional retweet, promotion of that person’s stuff on your personal blog, or a few good recommendations of that person’s work can go a long way to start to build some visibility. Here’s the key though – it has to be 100% GENUINE. I’m never, ever going to promote someone’s book just to get noticed. I am doing it because I actually believe in the author’s message. There’s a big difference between a light tap on someone’s office door and barging in. Knock lightly. Ask politely. You may have to do it a few times. But in the end, it will get you noticed in positive way, rather than a negative one.

Short, sweet, and what’s in it for me. As this blog has become more popular, I’ve started to get more and more requests for my time. I get several emails per week now asking for me to review something, or write something, or meet someone in person. I appreciate all of the people reaching out to me. How do I determine what I’m going to pursue and what goes in the trash can? It’s all in the approach.

If someone sends an email that is short, succinct, gets to the point (i.e. the “ask”) right away then I will read on. But there’s something that’s key to a good “ask”. Tell me what is in it for me, right off the bat. If I can see how what you want jives with what I want, then I’m definitely going to take notice. If what you’re asking is all about you, then there’s no value for me. We’re not a fit.

When I ask someone for something, the FIRST thing I do is figure out how to make what I want about them. It sounds counter intuitive, but if you put some thought into it, it will work. Don’t suck up. Flattery, when it’s over the top, just makes people uncomfortable. State why you’re contacting the person, in two sentences or less. Then ask. Then tell them why this is a great opportunity for THEM. I guarantee you’ll at least get a reply if you stick to that formula.

The best way to get people to listen to your ask is to be real. Be gracious. And above all, be human. Connecting with people is not about kissing up, and it’s never contrived. Never have an ulterior motive. Connect with people first because you want to. Then figure out if there’s a way your goals can jive with theirs. Then, and only then, ask.

What about you? How do you ask?

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GIVEAWAY TIME!!!

In keeping with the theme of this post – I have two tickets (thanks to Stacey Diffin-Lafleu) to give away to the United Way’s Shmoozefest 2009 on October 21st. It’s a great event with all kinds of opportunities to connect with amazing people in the Ottawa business community. If you want to be entered to win, simply reply in the comments with “I wanna go to Shmoozefest, Suze!” and I’ll enter you in the draw. I’ll draw the winner on October 15th. Good luck!

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