It was nearly 4 years ago when I took my first baby steps into the world of social media. Before that blustery February day in Toronto, I didn’t really even know any of this existed. Oh sure, I’d been around the Interwebz for several years – but it had been mostly work-related, in the high…
Tag Archive: marketing
The Walls of the Social Media Bubble Are Getting Thicker
I’ve spoken before about the social media “bubble”. You know, this warm and cozy place where all us Twitter-loving, high tech super early adopting thirty and forty somethings spend a good chunk of our lives. We have our own gurus, our special buzzwords, and our own geek-a-paloooza assortment of Dungeons and Dragons inside jokes and…
The Art of the Gimmick
Gimmicks get a bad rap. Often they are associated with snake oil, paying too much for cheap goods, and smarmy salesmen who just want to take your money and give you little in return. It’s true, there’s a lot of gimmicky stuff out there that ain’t worth the package it comes in. But gimmicky doesn’t…
