Many an article is written on the topic of focus. People tell you that in order to meet your goals, you must push everything away that can distract you. You must focus on that one thing, until you achieve it – otherwise you run the risk of not accomplishing anything at all.

I think that’s a load of hooey.

The more you do, the more you know. I am a voracious learner. I’m curious to the nth degree, and I get very frustrated when I don’t understand things. So the only way I can find peace is to try and figure it out. Thank goodness for Google.

Because of my innate curiosity, I end up involving myself in a lot of things I would not otherwise be involved in. Curiosity is the reason I ended up going back to school to learn about new media in 1997. Suddenly, it became my career. Curiosity made me want to get into teaching – after all, in order to teach something, I had to learn it first. What better way to understand things than to have to explain them to someone else, right?

My curiosity makes me take on lots of new things, and sometimes, those new things become opportunities. So do a lot. Be curious a lot. And before you know it, doors will start to open.

Overdo it! Come on! I dare ya! I am the type of person that likes to be involved in a hundred things at once. I come by it honestly. When I was growing up, my parents were always doing a million things. They worked full time, raised two kids, were gardeners, and were two of the most active people in their community. They were always on organizing committees to plan events and fundraisers for our town, were heavily involved in social events on the military base, and then in his “spare” time, my Dad helped build a TV station. Did I mention they both worked full time, and still had plenty of time left over to spend with us kids?

I often hear people say things like “Don’t bite off more than you can chew!” and “Don’t stretch yourself too thin!”.  Now, I’m not advocating spending every waking moment running around, being involved, working on this and that. There has to be a balance, and everyone’s limit is different. But I think that many people are so afraid of over-committing themselves that they end up not committing to anything. Instead, they wind up on the sofa watching reruns of LOST 6 hours a day, wondering where the time goes and why everyone else seems to be getting all the good stuff.

I encourage you to take a good hard look at how you spend your days. Sure, you may have three kids, two dogs, and a mother-in-law. But I bet that even with all that going on you can find 1 hour a day (doesn’t have to be consecutive!), to carve out some time to at least THINK about a project or two that interests you. Maybe you even talk to a friend or colleague that might want to work on your projects with you.

Find the time MAKE the time to work on stuff. Inject it into your day. Sitting at the coffee shop with a sleeping 6 month old? That’s plenty of time to learn something new, jot down some ideas, or GChat with a friend about your idea. Walking the dog? Why listen to Christina Aguilera for the thousandth time, when you can be catching up on interesting podcasts or taking a course at iTunesU?

We all have more time than we think we do. We all have some room to commit to new things. You just have to figure out how to work it in with the rest of your life.

But what about focus? Oh yes, we were talking about focus. Sorry, I got distracted. :)

Here’s what I’ve been wondering about the past few days. I’m involved in more things right now than I’ve ever been involved in before. My company has just started a bunch of great new projects. I’m gearing up for another semester of teaching at Algonquin College, and I’m also designing an online course in Digital Communication for this program. I’m working on a couple of speaking engagements this Fall. I’m heavily involved in the creation of SAW Video’s new web site. We’re in pre-production for Season 3 of The House Healers. I even have a couple of secret projects on the go in the background. All that…AND, I still spend plenty of quality time with hubby and the rest of the family, my friends, and occasionally find some time for just me. I sleep 6-8 hours a night. I watch maybe 2 hours of TV a week. Balance.

Some people might argue that I don’t have any focus, and that it’s dangerous to be so “all over the place”. But if that’s the case, then why do I feel like I have more clarity than ever before? My good friend and mentor Andre nailed it the other day, when he said to me, “You have clarity, because you are doing what you should be doing. You’re finding all kinds of ways to create and deliver content. It may seem like you’re all over the place, but in fact, you’re doing one thing well. You’ve just found lots of different ways to do it.” I think he’s bang on.

So, I challenge you…forget focusing on one thing. Focus on everything you care about. The secret is to not get overwhelmed, and to chip away at everything as it comes. You’ll find that when you’re focusing on doing everything you love, it all becomes crystal clear.

Oh, and while you’re busy focusing on everything? Here are some great tips from Lifehacker on how to train your brain to be less distracted. Hat tip to my friends Randy Matheson and Stacerella for focusing long enough to point out the article to me. :)

[photo credit: Philo.cn on Flickr]

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Back in TV school, I was taught that when framing up a shot, it’s really important to look at the background. Even if the framing of a shot is perfect, if something weird is going on in the background, it can ruin everything. It could be a cable from a light running across the floor. It could be a person goofing off at their desk, or a strange looking shadow. It could also be a case of bad juxtaposition – when a stair rail, or a picture frame “cuts” through the back of someone’s head. If you don’t focus on the background, then the perception of what’s in the foreground can be completely lost.

I think a big part of the problem with the reluctance of many people to adopt social media is that many people are not spending enough time focusing on the background.

How’s your DOF? There’s an expression used in film, video and photography known as Depth of Field. Specifically, it refers to the amount of distance between the nearest and farthest objects in the frame that appear in sharp focus in an image. So, if you have a shallow Depth of Field, it means that you’ll see one object clearly in focus, while all other objects in the background appear out of focus. On the other hand, having a deep depth of field means that everything in the picture appears to be relatively in focus, whether it’s up close to the foreground or far in the background.

Shallow depth of field is often used for dramatic effect. It’s a very attractive style, because it allows the eye to focus on one thing, blurring everything else in the background. Deep depth of field can be very attractive when shooting landscapes – it’s a wide-angle shot where everything is crystal clear.

Part of what freaks people out about social media is that by nature, it is exposing. There’s no shallow DOF in social media. It’s all quite deep, in fact. Successful social media is not about companies interacting, it’s about humans interacting. And that means there’s going to be an endless mix of dimensions, tastes, activities, comments, questions, and information. Some of it may be junk to you. Some may be of incredible value to you. But the fact is, social media is vast, and deep, like a photograph where you can see for miles and miles and miles. And that scares a lot of people.

Consider your online interactions for a moment. Who are the people you relate to best? Are they the ones who only show you a little bit of themselves, and keep the rest a closely guarded secret? Or are they the people who present a clear picture of who they are, from all angles, flattering and not-so-flattering?

Social media has deep, deep Depth of Field. The people and companies that are most successful in the medium are those who accept that. Their lens is not focused on one one object. It’s focused on the vast expanse and potential of each interaction they have.

Juxtapose this! I remember one of my profs in TV school equating juxtaposition to that classic gag that comedian Steve Martin made famous. He always said “You don’t want to be the guy with the arrow through your head”. When framing up a shot, you need to be totally conscious of what’s happening behind your subject. If there’s a picture frame, or stair rail, or any object, appearing to stick out of, or cut through the back of someone’s head, it makes them look silly. And nobody wants to look silly.

If social media is all about genuine relationships and real conversations and actual human beings, then it stands to reason that occasionally, even the best intentioned people are going to look silly. It doesn’t matter whether you are the CEO of a Fortune 500 company, the owner of a flower shop in rural Iowa, or a PR flack trying to build your professional network and generate leads, when you choose to engage on social media platforms, you need to be prepared to open yourself up to the possibility that someday, what you say in the foreground, and what’s going on in the background won’t match.

But that does not necessarily have to be a bad thing. Some of the most fascinating and dynamic people I know online are that way because they accept that the image everyone sees in the foreground is completely subject to what’s happening in the background. That means, if someone is having a bad day in the background, and that surfaces, so be it. If someone is super busy and just trying to keep up in the background, it might mean they have to reframe things. All of this is real life, and all of it’s more than okay. We need to be accepting of everyone’s juxtaposition.

What I think is at once amazing and frightening about social media is that it’s totally raw. The people who use the medium most successfully are completely in focus at all dimensions, and they are not worried that sometimes things are just going to line up in funny ways. They deal with it, and move on.

I am hopeful that as more people begin to understand this new medium, they will be more inclined to present the wide angle view of themselves. For often, what’s in the background is far more compelling than a shallow little dot of focus.

What say you?

[photo credit ohector on Flickr]

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