I’ve been reading a lot of blog posts and tweets lately about people being averse to “tooting their own horn”. And I’m not sure I really understand the aversion.

Ok, I know there are lots of spammers out there. I know there are certain types of people that seem to do nothing but shamelessly self-promote their wares. But I think that they are really in the minority.

The blogosphere, the Twitterverse, the Plurk Nation – they are all run by people. People who have something to say. People who want to have conversations, make connections, establish relationships. If we aren’t all out here “tooting”, then what are we doing?

When I update my blog, or my Twitter feed, or my Facebook page, am I not, in some way, promoting myself? Even if I am just saying what I’m up to right now, or I’m replying to someone, or commenting…that’s all promotion of myself, my ideas, my sense of humour…what have you.

I agree that there are good ways and bad ways to toot your horn. Here are a few things that I’ve learned about what I like to call “The Art of Shameless Self-Promotion”.

Admit it.
Louis Gray writes about disclosure and transparency on his blog. So does Chris Brogan. It’s pretty essential and important to consider. Sneaky tricks to promote your stuff are just that…sneaky. So, if you are going to shamelessly self promote, at least admit it! I’ve sent emails to colleagues and friends entitled “Shameless Self Promotion”. Even if they delete the email, at least maybe I’ve got their attention for a second and made them snicker. (Note that I said “friends and colleagues”. I don’t recommend sending these kinds of emails to people that you don’t have an existing, pretty solid relationship with. Make sure the people on your list have a sense of humour about this stuff.)

Be Subtle.
This may seem to be a contradiction to my last point, but it’s not, really. Self Promotion done well is a balance of putting it out there, but doing it in such a way that you are not putting people off. It’s kind of akin to giving someone a gentle tap on the shoulder to get their attention and grabbing them from behind in a giant bear hug. The gentle tapper says “I’m here, if you want see what I’m about”. The bear hugger says “Here I am! Here I am! No, right here! Pay attention to MEEEEE!” See the difference? So go ahead. Self promote, using all your channels, like Twitter, your blog, Facebook, FriendFeed, LinkedIN. Just make sure you aren’t too “in your face” about it.

Gauge Yourself.
Not sure if you are being too overbearing? Well for starters, if you are, people will let you know pretty quickly. Usually they will just start ignoring you, or blocking themselves from your line of fire. What it comes down to is common sense. Does it make sense to send out an unsolicited email to everyone on your contact list and all your Facebook friends and all your Twitter followers about your latest blog post? Of course not. Does it make sense to do a quick post to Twitter, and maybe a link on your Facebook profile? Sure. Why? Because the latter method is non-intrusive. It gives people a choice if they want to buy in to your self-promoting ways. And if they don’t? So be it. At least you’ve put the word out.

The #1 Way to Shamelessly (and subtly) Self Promote
I am surprised all the time by the new people that come across my blog. And you know the #1 way people find me? Through comments I make on other people’s blogs. Yup. Not through my Tweets, not through my Facebook, LinkedIN or anything else. I comment on people’s blogs. Probably 5 to 10 a day. Now, don’t get me wrong. I’m not saying go out and put inane comments on a bunch of blogs to get your name out there. What I AM saying is go out there and make a contribution to the community. Get involved in the conversation. Express yourself. If you do this with integrity, people will visit you because they are interested in what you have to offer. This is the give and take game of social media. And when you play it right, the rewards will be real and fulfilling.

So go ahead – toot your own horn!

Photo credit: Fiskfisk on Flickr.

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I woke up this morning with an anxious knot in the pit of my stomach. My thought pattern went much like this:

I’m traveling to Cincinnati at the end of the week, so my mind is racing with everything that needs to happen before we leave Thursday night. There is a ton of stuff to do to get ready for the trip. (passports, health insurance info, video equipment, laptop, clean socks, toothbrush etc. etc. etc). Drop the dog off at the kennel. Drop the other pets off at their Grandparents’ house. Get pet food. Get fish feeder block. Pack. Figure out how to fit all our crap in the Jeep.

And that’s just the trip preparation. Then there’s work! I have to write a proposal, co-write at least one episode of our show, finish some web content, follow up on umpteen proposals and advertising contracts, develop navigation for a new web site, and make sure our design team has enough to keep them busy while we’re away.

All of this occured to me within about 30 seconds of waking up this morning. No wonder I am anxious.

I sat at the computer, heart palpitating at the thought all I had to do, and what email demands were awaiting to distract me from those tasks. My eyes hit Chris Brogan’s post about Drowning almost immediately. Sometimes hearing about someone else who is feeling similarly can allow a different perspective to flood in. It worked, snapping me out of my ego-minded selfish way of thinking. “Hey, I’m not the only person in the world with a long to do list,” I thought to myself. “How am I going to handle it?” I sat back, took a deep breath, and reminded myself of how I deal with extreme busy-ness.

I’m really in to top ten lists lately, so here’s my top ten list of things anyone can do to avoid feeling overwhelmed.

1. Make a list on paper. Prioritize the list, and schedule when you will accomplish certain tasks.
2. Once you’ve scheduled a task, don’t think about it again until it’s time to do it.
3. Re-write the list when necessary. Check things off and don’t worry about them once they are done.
4. Don’t be afraid to do like Chris did, and ask not to be disturbed. 99% of people will respect that. If they don’t, ignore them.
5. Turn off the distractions. No email, no CrackBerry, no phone calls until you’ve accomplished a certain task.
6. Minimize distractions, but don’t wait till 5pm to check your day’s worth of email. That will only overwhelm you more. Make time right after lunch to spend 1/2 an hour dealing with email. File anything you can’t address within 1 or 2 minutes and deal with it when the rush is over. If you have to, send a quick reply telling the person when you will be able to get back to them.
7. Take a break. The world will wait while you spend 45 minutes to take a walk, do some yoga or have lunch with your spouse. Don’t think about your lists while you are on your break.
8. Sleep. Nobody is asking you to stay up all night. If you need to rest, even for a couple of hours, do it. You will be much more productive if you aren’t exhausted.
9. Eat. If you don’t eat, your brain won’t work. Your blood sugar will crash leaving you emotional and frustrated. Make sure you get protein and veggies. And a Big Mac doesn’t count as protein and veggies.
10. This too shall pass. You WILL get through your list. The crazy busy time will end. You WILL get to take a break. And you’re not alone. We all feel overwhelmed sometimes.

Anything you’d add to the list? How do you avoid getting overwhelmed?

I’m off to get cracking on my list now. Happy Monday!

Photo credit: bourgeoisbee on Flickr.

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“A light bulb creates an environment by its mere presence.” — Marshall McLuhan

I’ve been thinking a lot about WHY people choose certain mediums to communicate. In McLuhan’s day, the options were much more limited. Not by their ability to tell stories, but by their accesibility to the general public. At that time, we relied on “professionals” – journalists and authors were the only ones that had access to the medium, therefore they were the ones that told the stories.

Today, that’s no longer the case. There are abundant options now for people to tell their stories. Blogging, micro-blogging, and podcasting are prolific and available to anyone with an Internet connection and an inclination.

Yesterday, social media monitoring company Radian6 launched a new concept called a Twebinar. The concept was to present an online seminar that encouraged participation and interaction using Twitter. A lot of the discussion revolved around what the point was of integrating Twitter to the mix, instead of just using a regular chat window. But what I was compelled by was the use of video. I was fully expecting to see presenter Chris Brogan giving an hour long talk on his subject, and I would use Twitter as a sort of side conversation. Instead, I was pleasantly surprised to see Chris playing the part of roving reporter, running around with a camera crew, talking to a wide variety of media experts about some really cool and interesting stuff. Then he’d pop in on live video in between segments and talk a bit. The Twitter conversations were the backdrop but the use of video stole the show.

The Twebinar was a great example of choosing the right medium to convey the message. When McLuhan talked about the lightbulb, he meant that the lightbulb itself doesn’t contain any content. It’s simply a vehicle that enables content (i.e. provides light that people use to create spaces in what would otherwise be darkness).

Choosing the right vehicle to enable your content is key. The Twebinar could have been approached differently. Chris could have just talked for an hour. He could have just compiled all of the information from his interviews into a blog post or eBook. But it would not have had the same impact. Instead, seeing a live breathing human engaging with other live breathing humans allows us as viewers to feel the energy and passion of the speakers. It connects us to them. And the result? People want to talk about it. They want to explore it. They want to share their own experiences. And that’s where Twitter comes in. See how it all works? It wouldn’t have made sense to tell this story any other way.

Everyone has a story to tell, and social media has burst the art of storytelling wide open. However, the medium you choose to tell that story is critical. The medium serves to set the tone, attract a certain kind of audience, and generate a certain kind of response.

So the next time you come up with your next great story, spend some time figuring out the result you want. Do you want to encourage feedback? Conversation? Do you want immediate results? Determine the best medium to use to tell your story to get your desired results. Only then can you ensure that your message gets across.

Hmmm… I wonder what Marshall McLuhan would have thought about all this social media business, anyway?

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The other day Chris Brogan wrote a post about easy ways to improve your blog. One of his tips was to use photos to break up the text on your posts. A great tip, images can really add a lot of visual interest and help to drive a point home, too.

These days, most people have access to a digital camera and a Flickr account, so adding photos to your page is easy. But what about those times when you need a certain type of photo? For instance, right now here in Ottawa we are buried in about 6 feet of snow (still!), but I’m dreaming of Spring flowers. What if I want to add a nice picture of some daffodils to my post, but my own daffodils are buried in snow? Enter MorgueFile.

MorgueFile is a photo sharing site where amateur and semi-professional (and sometimes professional) photographers share their photos for anyone to use. Most of the time all they want in return is an email saying where you have used their photo. You can search on various topics and there are thousands of great photos to choose from.

Using MorgueFile to find a particular type of photo has more benefits than just prettying up your web pages, I’ve learned. It can also help to drive traffic to your blog.

The other day I posted about a special community I was once part of, and I went to MorgueFile to find the perfect photo. I found exactly what I was looking for in a photo by mindexpansi0n. Not only did I credit the photographer and provide a link to his MorgueFile pages, but I also dropped him a quick email to let him know I’d used his photo in my post. A few hours later, mindexpansi0n wrote me back and let me know that not only did he appreciate the credit, but he’d also subscribed to my blog!

Next time you are looking for that perfect photo, check out MorgueFile and support budding photographers by helping them to get their work out there. And you just may get some new blog visitors too!

Photo by ren from MorgueFile.

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