This week was the last week of classes for me and my students. They are off on field placement now for the next 6 weeks, then they graduate. For me, it’s the end of the school year, and it means seeing off a group of students that I’ve been with for the past 2 years.

Back in 2008, when this group started, they were new, green, and wide-eyed. Some were just out of high school, and trying to navigate the new terrain of college life. Others were on their second pass of college, having tried other programs before landing on the one that was the best fit. Still others were more like me – having worked for a number of years in various fields, now taking a chance and changing paths midstream. For all of them, it was a bit scary and new. There was so much to learn, so far to go. So many sleepless nights ahead of them. I know. I took the program. You don’t sleep much.

Flash forward, present day. They’ve spent two years learning, refining, and working really, really hard. The achievement is significant…they are ready now, to be web developers, designers, writers, video makers, and project managers. Some will specialize, and others will take it all, mould it to the best fit for them, and go forward. Some will go to work for companies, and excel. Others will turn their passion into their own business, and succeed.

I wanted to write this post for my class, to share with them a couple of things that I may not have articulated well enough in person. They are things I wish I’d been told when I graduated college and wasn’t. If you are my student, and you read this and get something out of it, then great. If not, no worries, I appreciate you taking the time to read it. If you’re not my student, and you get something out of it too, then fantastic.

The learning doesn’t stop here. It begins. Yep – you’ve just gone through two years of learning learning learning, and yep, it’s finally over. But actually, it’s not. Not even a little bit. This is where it starts. I went to college twice, and each time I graduated I walked out the door thinking I knew everything I needed to know. But boy, what a harsh realization it was when I discovered that in fact, I didn’t know everything. You don’t need to worry about this, though. You have come SO FAR. You DO know a lot! But what will make the difference between success and failure in your first few jobs (and the rest of them, for that matter), is knowing that you don’t know everything, and that it’s okay to not have all the answers. What is most important is your willingness to keep learning, keep searching for the answers, and not being afraid to keep asking questions. As long as you are still learning, you’re still moving forward.

80% of the game is just showing up. Ok, so you’ve got all these new skills, you’re ready to go out there and take on the world. But the phone is not ringing. The offers are not piling up like you thought they’d be. Damn. So, what now, then? Get a job in retail to pay the rent, consider going back and taking Advertising next year? Well, ultimately, that decision is up to you. But if you want that phone to start ringing, you HAVE to get out there and start meeting people. Sending out resumes is not going to get you a job. Getting a solid presence online, and getting out there and meeting people (virtually or in person) will. So, seek out people who are doing the things you want to be doing. Start conversations. Find events to go to. Things like Third Tuesday meetups and GenYOttawa and Podcasters Across Borders (if you live in Ottawa, but there are probably similar events in your town if you don’t). Get out there and go to them. Meet people. Not sure where to start? Read this from Chris Brogan. Shy (like me)? Then read this one from me. Then go do it. Just show up, and have a fantastic attitude. Be confident with what you have to offer the world. The rest will begin to fall into place.

You’re in charge of your career, not your boss. I worked for many years at jobs where I felt uninspired, under-challenged, and over-stressed. I did it because I thought I had to. Then one day I realized that, while it’s all fine and well to be responsible and have a job that pays the bills, there’s more to it than that. That maybe, just maybe, if I spent some time figuring out what my goals were, I’d be able to eventually find the kind of job where I could do what I love AND pay the bills. So, yes, get a job that pays the bills. But if it’s not exactly what you want to be doing, don’t settle. In the off-hours, spend time on defining and revisiting your goals. Come up with an action plan on how you’re going to achieve them. Then put that plan into action. Work really really REALLY hard at it. You will get there. Respect your bosses, for sure. You can learn a lot from them. But remember, you’re the only one who can make the decision about where you want to go in life. You have ultimate control, at all times.

Well that’s it. I wish I’d been told these things in college. It may have saved me some time and some grief. But, at the same time, I had to walk my own path, just as you have to walk yours.

I wish you all oodles and oodles of success beyond your wildest dreams.

Welcome to the whole world.

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I’ve been observing lately what it is that makes someone successful. Success for many people means money, and sure, that’s part of it (who doesn’t love money?). I mean truly successful – fulfilled in work and life, unbelievably productive, surrounded by amazing people and love and positive things, and yes – financial stability.

I look around me and it’s pretty easy to spot the people who are truly successful. You can look around you and do the same. I can also see some that are faltering. Look around – yep…there. And over there.

This post is not intended to “call people out” or be self-righteous in any sense. I’ve been trying to determine for myself how to gauge success in my own work. What I’m sharing here are some thoughts that I’m using to guide that.

I want you to look at the lists below, and put yourself into them. Go down each list, and put a little mental asterisk beside each thing you are doing on a day-to-day basis. It’s the day-to-day basis that’s critical here. Because what I’ve learned is, as much as it’s important to think long-term and big picture, it’s the actions you take every single day that will move you closer to your goals.

Real Work

• Building relationships
• Planning. Creating. Delivering. (These three go together. Always.)
• Delegating
• Building Trust
• Maintaining Trust
• Thinking about what’s possible.
• Negotiating contracts

Not Real Work

• Spending more time getting others real work than getting yourself real work. (i.e. being too helpful).
• Going to every social or networking event in town or all over the country just because everyone else is.
• Talking incessantly about the tools.
• Talking about how busy you are.
• Doing “busy” work just so you can be busy.
• Thinking about what’s NOT possible.

How does your list balance out? Remember, think in the context of the activities you are doing every day. Do they constitute “Real Work”, or “Not Real Work”? If your balance is more in the ‘Not’ category, then I suspect you may be wondering why you are not getting any closer to those goals you set back in January.

Now, you might be thinking…sure this is fine and well in YOUR industry, Suze. This makes sense because you are an entrepreneur, a media producer, whatever. This is what YOU need to do to gauge YOUR productivity, YOUR success.

Try something. Pretend for a minute that you are want to be the most successful Bartender, professional hockey player, or  cab driver ever. Go down the list, as one of those people, and put it in context of what that person is doing on a daily basis. If that list was unbalanced, with most of the stuff in the “Not Real Work” category, how successful do you think they would be?

It’s not about how full your to-do list is. It’s not about the superstars you hang around with. It’s not about the tools. It’s not about the tools. It’s not about the tools. It’s not about being busy for the sake of “busy-ness”. It’s not about the reasons you can’t do it.

What’s holding you back from real success?

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This week I’ve been reflecting on how far I’ve come in the past several years, as I’ve made the transition from worker-bee to creator. I used to be the typical high-tech worker. I knew how to do a lot of stuff, like build a web site, write a communiqué, build a document library, write a technical manual. But I didn’t really UNDERSTAND any of it. I didn’t really get how what I was doing in my little cubicle was affecting the rest of the company. I just worked away at my little job, and took home my paycheque.

Understanding Comes From Experience
Anyone can pick up a book, take a course, or be shown how to do something. But understanding  why you must take action “A” to achieve result “B” is key to success. I know how to tie my shoes. I know the techincal process I need to go through to put one lace over the next, loop it around and pull through. But it’s something entirely different to understand why I must tie my shoes. Until I do, I’ll be a sloppy, tripping mess.

So how do you make that transition from just knowing something to really understanding it? Experience. There’s no other way. I must take knowledge I’ve acquired and put it into practice. I must get up and do it every day, as long as I need to until I understand it. Only then can I see the true value in the knowledge I’ve acquired.

The Bottom Line is the Big Picture
I think a lot of people in the social media world are getting caught up in the little details. They are getting stuck in a rut of acquiring knowledge, and not taking the time to really understand what they are learning. Instead of working to acquire understanding, they keep busy rifling around looking for some social media expert to give them all the answers. They are relying on other people to give them top 10 lists, strategies and quick fix solutions instead of spending their time working on understanding. They are reading endlessly, but putting nothing into practice.

Be Accountable for Your Understanding
If there’s one thing I’ve grown to understand over the years, it’s that I am responsible for my own understanding. The experts are not there to solve all my problems. The role of the expert is to pass on knowledge to me. Then it’s up to me to take that knowledge and build an understanding for myself and how that knowledge applies to my situation and my goals. And that can only be done by coming up with my own solutions, applying them and gaining the experience I need to move forward.

There is a world of knowledge out there for the taking. There are dozens of great teachers in the social media space who are willing to send that knowledge out to you. But none of them are going to spoon feed you the answers – it’s impossible for them to do that and it’s too much to ask. You are the only one that can take the knowledge you’ve been given and turn it into your own understanding.

Understood?

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