Category / social media

Back to Basics: Get Your Social Media Plan on Track for 2013

Here’s the problem with any type of plan – unless you keep it in check, revisit it often, it runs the risk of flying out the window, never to be seen again. We always get so excited when we make plans in business – it’s such a great feeling, being all organized and focused and...CONTINUE READING
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Category:social media

Getting Personal: Is it Necessary for a Successful Online Presence?

As a teacher of all things digital media and marketing, I often talk with people who are just starting out in the online world. Maybe they are getting into things like blogging, Twitter and Facebook because of their job, or maybe they are doing it for personal reasons. Either way, one question comes up more...CONTINUE READING
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Category:social media

Fighting for Attention

The Web is a noisy place of 24/7 conversation. It’s at once exciting, inspiring, emotional and sometimes quite confusing. It’s never silent. And if you’re in the middle of the noise, it can be extremely challenging to not only get, but to maintain attention. Many companies and individuals are attempting to use digital marketing strategies...CONTINUE READING
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Generation Social: A Social Media Documentary You Must See

First, disclosure. Andrew Lavigne is a close friend of mine. We’ve worked together on and off for 20 years. He’s an exceptionally talented director, writer, and director of photography. Does that make me biased? You bet it does. But if you have any interest at all in social media, and the stories of the people...CONTINUE READING
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70,000

I hit something of a milestone yesterday. Yes, yes, I know it’s got nothing to do with numbers, but this one, for me, has caused me to pause and reflect. Yesterday, after 5 1/2 years on Twitter, I tweeted my 70,000th tweet. My friend Justin Levy did me the great favour of telling me, “If...CONTINUE READING
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When Social Media Goes Away

I just got back from a “social media” conference. It was a fantastic conference, put together by the fine folks at Jugnoo. It was chock full of what some people like to call “social media” rock stars, like Geoff Livingston, Gini Dietrich, Danny Brown and Gary Vaynerchuk. (Here's a news flash. These folks aren't really...CONTINUE READING
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Category:social media
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