I’m witnessing such an influx these days of “Learn how to Tweet” courses, and “Use Facebook to Win Clients and Influence People” workshops. It’s got me quite frustrated. I’m also growing weary of the “Want to Pick My Brain? That will be $400,000 a day!” conversation. I’m afraid we’re moving away from the things we…
Category Archives: social media
I Want to Know What You Had for Lunch
My, my, but we’re a serious bunch. This post is inspired by a YouTube video that my Twitter buddy Geoff Livingston posted recently. The video is called “20 Silly Twitter Remarks” and if you want a good chuckle, take 3 minutes and watch it. As I was watching, two thoughts occurred to me. First, for…
Why Are We So Hung Up on Influence?
Wow. Suddenly all anyone seems to be talking about in the social media world is influence. Tools like Klout, a system that uses some sort of complex calculation to say how influential you are on Twitter, are rising to popularity. Now, social media dashboard app HootSuite has jumped on the bandwagon too, posting Twitter users’…
Engagement, Authenticity, Influence: I’m Calling Shenanigans
Oh, how we love our buzzwords, eh? My head is spinning lately, and unfortunately it’s not with great stuff. It’s with frustration, distrust, and apathy. Those are heavy words, I know – but I’m feeling them. How I do love these social media. I really do. Connections I’ve made on Twitter, Facebook, through my blog…
If It All Ended Tomorrow
I’m sitting here this morning, going through my usual morning routine. Check email, reply to a few. Log onto Twitter, say good morning to people, see what’s going on. Check Facebook, reply to messages, comment on a few posts. Move over to my Google Reader, read a few of my faves, make note of some…
The Walls of the Social Media Bubble Are Getting Thicker
I’ve spoken before about the social media “bubble”. You know, this warm and cozy place where all us Twitter-loving, high tech super early adopting thirty and forty somethings spend a good chunk of our lives. We have our own gurus, our special buzzwords, and our own geek-a-paloooza assortment of Dungeons and Dragons inside jokes and…
Pay Attention to the Background
Back in TV school, I was taught that when framing up a shot, it’s really important to look at the background. Even if the framing of a shot is perfect, if something weird is going on in the background, it can ruin everything. It could be a cable from a light running across the floor….
Want to Make Great Content? Stop Making Excuses
In the online world, Content is King….and everyone wants a turn on the throne. Competition for eyeballs is fiercer than ever, and with such an influx of information hitting everyone all the time, it can be pretty discouraging for the average content creator like you and me to even know where to start. How can…
Media Makers Go Mobile
As some of you may know, hubby and I did our annual road trip to Indiana at the end of March to attend the Horrorhound Weekend convention. That convention, for us, is about so much more than movie screenings, shopping at vendor booths, and spotting the odd celebrity. It’s in a big way, an opportunity…
Can We Be Helpful AND Scale?
One of the things I love best about social media is that it allows people to be infinitely helpful. People’s genuine desire to be helpful helped us raise over $100,000 for 12for12k.org last year. Helpful people, many whom I have never met in person, have gotten me through complex technical challenges without giving a second…
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