Category / social media

Improve Your Social Media Strategy With This

Strategy. It’s the fundamental piece of your desire to do social media well. Everywhere you look, consultants of all shapes and sizes are telling you that you need a strategy or you won’t succeed. I mostly believe that. However, I also believe that a lot of strategies are misguided. It’s about much more than just...CONTINUE READING
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How Social Media Has Evolved

I’ve been using social media since 2006 when I started this blog. I got on Twitter in 2007 and was one of the first million users of the platform. For 11 years I’ve been fascinated by social media, and I’ve managed to integrate it into my work with Algonquin College as a professor, as well as Jester Creative, as a...CONTINUE READING
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Category:social media

On Being Helpful

One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today....CONTINUE READING
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Category:social media
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