Community. It’s become the buzzword of the 21st century, hasn’t it? I find that these days, people use it haphazardly. It’s thrown into PowerPoint decks to give a “cutting edge” impression, and tossed about in Twitter streams because all the cool kids are doing it. It’s become the theme of many a social media conference, and all the so-called experts are now experts at “community” too.

Unfortunately, anytime a word becomes a buzzword, its true meaning becomes diluted. Which is why events like the one I attended last night are so important.

I was privileged to be invited to attend the United Way Community Builder of the Year Awards Gala along with a gaggle of other local bloggers, including Andrea Tomkins, Bob LeDrew, and Marc Gagnon. Andrea and I were quite a sight at the MBNA table (thanks for being so accepting, folks!), juggling our iPhones, cameras, and notepads. Bob had a multitude of recording devices strung over his shoulder as well. We were on a mission to make media in any way, shape or form we could. You can follow our Tweetstream by searching on the hashtag #cba.

But the evening was about so much more than live tweeting and videoblogging. It was a celebration of some of Ottawa’s most upstanding citizens. It was truly about celebrating the spirit of community. Not the buzzwordy, false sense of “community” that is so easily misinterpreted in the online world – but real people, who not only genuinely care so much about making the world a better place, but are actually doing something about it.

Here are just a few of the highlights of the evening:

The Community Builder of the Year award was presented to Ottawa’s Police Chief, Vern White. Here is a man who, on a daily basis, is effecting positive change on our city. Chief White is not just sitting behind a desk. He’s out there, working hard to get drugs and kids off the streets. He’s deeply involved with the citizens of this great city, every single day. He’s making important and sometimes difficult decisions, and working with our city leaders to implement those decisions in a timely fashion. “I’m overwhelmed and honoured to be standing here,” he said. “Every day I pinch myself that I get to do this for a living. I’d do it for free.” And who wouldn’t? He’s changing the world, one street corner at a time.

What can I say about Max Keeping that hasn’t already been said? For those of you not from Ottawa, Max is an institution in our city. He was the anchor of the 6pm news on CTV Ottawa for 38 years. He is a Member of the Order of Canada and has countless other honours. He is a cancer survivor. He has done more for this city in 40 years than 100 people do in their entire lifetimes. He has passion and caring for people beyond belief. Max was the recipient of the Community Builder of the Year award in 2004. Earlier this year, when a devastating fire wiped out the CTV Ottawa newsroom, that award, along with most of Max’s other memories from his 38 years at the station, was lost. I don’t think there was a dry eye in the place last night, when Max was surprised with the presentation of a replacement of his 2004 Community Builder Award. But what touched me even more was his response. “These awards are not about us,” he said. “We represent everyone that does so much to create this community that we cherish.” Cheers, Max. May you have another 40 years of helping to make our community great.

As the evening went on, we heard stories of amazing workplace campaigns, as government departments like Human Resources and Skills Development Canada and Health Canada were honoured. We learned what great companies like PCL Constructors are doing to raise money and awareness. We listened as 19 year old Nathalie Gervais talked about how she turned her life around – from being a drug addict and prostitute at the age of 13 to now inspiring young people across the country to embrace their unlimited potential. “The secret to recovery for me,” Nathalie said, “was finding a passion and just going for it!”.

At the end of the evening, United Way President Michael Allen revealed new Pillars of Engagement for the organization, along with a new look and poster campaign. “Give | Speak up | Take Action” position United Way in a new light. Their goal is to no longer be perceived as just a money-maker, but as an organization who is taking action to make our community, and ultimately the world, a better place. (Incidentally, no donor dollars are used to put on the Community Builder Awards Gala. The event is 100% funded by corporate sponsorship).

Those Pillars are just words though, until there is action put behind them. Fortunately, I saw first hand last evening that there are people in this city who are already putting these words to work. They are the pillars of our community. They bring the true meaning back to the word. And their efforts make me proud to be a part of this great city, and compel me to want to do more.

It’s time to take back the word “community”. To give it the meaning that’s intended. To show “community” the respect it deserves.

You with me?

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I am not fond of the term “In Real Life (IRL)”.

As far as I’m concerned, everything I do is my real life. Some people that I consider good friends are people I’ve never met in person – amazing people like Becky McCray, Jason Falls, Jason’s Dad Chillie, Deb Brown – aw, heck, I could go on for a week. I’ve only met my friend Jon Swanson in person once, last year, for about an hour, at lunch. Before our short meeting, I called him, as we were about to pass through his town. I realized until that moment when he picked up the phone, that I’d never actually talked to him before. Our entire year long friendship, until that second, had happened through written text alone.

These people are my friends. I’ve grown to care about them deeply over the past few years, as much as I care about people that are in my physical space every day. I think they might be a bit put out if I thought that they weren’t part of my “real life”.

So, maybe I can make a deal with you…how’s about we stop using “in real life” to describe our offline relationships? It’s not respectful of our online friends. Cool?

That said, this post is really more about the offline world, as opposed to the online one. Call it my feeble attempt at being ironic.

Where everybody knows your name. Every Friday afternoon, a whole gaggle of geeks converge on a pub downtown for what is affectionately known as #FridayOffice* (go ahead, search the hashtag on Twitter – you’ll see.). It was started by my friend Tom (@wtl), who is a home-based working type of guy, as a way for him to get out of the “office” for an afternoon, have some lunch, and possibly get caught up on a few things. Tom is the fixture of the event, he takes up residence mid-morning and stays around the whole afternoon. Other people drop in and out, grabbing some lunch, maybe a beer, and often hauling out their laptops for a while too. It’s evolved from one guy getting a change of scenery to a weekly tradition.

But #FridayOffice is about much more than beer and lunch. It’s not really that much about work. What it’s really about is community. We go there to get a break from our busy weeks, to socialize, and to connect. Oh sure, lots of us spend time together online during the week…often we’re all floating in each others’ Twitter streams and Facebook walls. We’re reading and commenting on each others’ blogs, and sometimes we’re even working together on projects. But the in-person meet up is a different dynamic altogether. Why? Because it’s real-time. I mean REAL real-time. We get to talk, laugh (and boy, do we laugh!), collaborate, and learn. There’s lots of energy in play, so it’s a place where we can openly discuss issues, come up with ideas, and check in with how people are REALLY doing. Every time I go to #FridayOffice, I come away with something I didn’t have before. I get a lot out of those couple of hours every week. Others do too – that’s why we keep showing up.

Reach out and touch someone. As much as I love connecting to people online, my goal is always, someday, to meet my online friends and colleagues in-person. Why? Because once I’ve had the experience of being in the same room as someone, somehow, our relationship changes a bit. I mean, it’s okay if I don’t get to meet you in person. It doesn’t mean we’re friends any less. But every single time, without fail, that I’ve met one of my online friends in person, I get a whole new perspective on them. They say something like 80% of communication is non-verbal. That means, if I’ve never talked to you face to face, I only sort of know you 20% (and likewise, you only know me that much). Now, it turns out that’s a pretty important 20%, right? After all, I’ve got whole friendships based on that 20%. But once we’ve met, shaken hands (or, more likely hugged, ‘cuz I’m a hugger), and have had some time to SEE how each other is – the way our voices sound, our mannerisms, facial expressions, how we tilt our head to the side or that nervous leg twitch – we get the rest of the story. Instantly, our relationship goes to a different level. We get the full picture of each other.

Meeting in person certainly does NOT discount the friendship we’ve built to that point. But it does add a new layer, and an important one. In person is the reason why the geek community here in Ottawa is so tight knit. We make a point of having meet-ups, and tweet-ups, and going to Third Tuesdays and Social Media Breakfasts and #FridayOffice. We know that our online interactions are critical to making connections, building our friendships and finding new opportunities to do business together. But like my friend Eden (whom I HAVE met in person) says – face to face trumps online, every time.

So…it pays to get out from behind the computer screen once in a while. For as much as your real life can exist here on the Web, the “rest of your life” exists out there.

What are you waiting for?

– #FridayOffice is a registered trademark (well, sort of) of What The Lemur?

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Stay tuned – at the end of this post I’m giving away two tickets to a fabulous event being held in Ottawa on November 14th!

I’ve been involved in charity work pretty much my whole life. My parents set the example when I was just a kid. We lived in a very small, isolated community on the west coast of Canada, and every year, my parents would work with the community to broadcast a 21 hour telethon on local tv, and a community of 1800 people would raise over $25,000 for children with disabilities (that was a lot of money back then). Since 1980, the same telethon that my parents helped start has raised hundreds of thousands of dollars.

Helping others is ingrained in me. I’ve worked for non-profits, volunteered countless hours, and our company does a ton of work with charities and non profits in many different capacities.

Charities have taken a big hit in the past couple of years. Lots of people talk these days about “donor fatigue”, especially with the onset of social media. Its seems everywhere you turn someone else is asking for your dollars. The economy has also played a role – the dollars that used to be going into charities are simply drying up, and it’s been quite a blow.

Fundraising and awareness are more challenging than ever. But I have to stress the awareness part. There are basically two ways that charities can successfully raise funds these days…either get a LOT of people to donate a small amount, or get big corporations on board to make large contributions. Both of these strategies take a TONNE of awareness. Way more than your average “pledge-a-thon”.

So it’s great to see people creating events that are putting the emphasis on awareness, and finding really creative ways to do it. 12for12k.org is a prime example of this. Oh sure, it’s raising lots of money (over $50,000 at last count) but it’s raising even more awareness. The charities chosen each month are benefiting from huge amounts of eyeballs, because of the nature of the social network and the “I’ll tell two friends” philosophy at work.

Another great example of creatively gaining awareness was my friend Cheryl’s “Local TV Matters to Local Artists” event, held on October 25th. She invited local musicians to come out and do a free show at a local cafe, to raise awareness for the plight of local television. People showed up in droves for the free concert, found out some more info on the local TV situation, and signed a bunch of support letters. Mission accomplished, and everyone had fun doing it.

An event that I’m really pumped about is coming up here in Ottawa on November 14th. It’s called “Timeraiser”. Put together by the Framework Foundation, the aim of the event is to increase the number of volunteer hours being done in a community. The way it works is, people go to the Timeraiser event, and they go around to different booths and find out about various organizations they can get involved with. Then via silent auction, they bid on works of art with volunteer hours instead of cash. The winning bidders then put in their volunteer hours over the year, and at the end of it they get to take home a beautiful piece of original art. Brilliant!

Here’s more about how the whole thing works.

In the future, I believe charities will make money one of two ways – by large volumes of people giving smaller amounts or by awareness and eyeballs being so high that corporate donors would be crazy not to jump on the opportunity to make large donations and take advantage of all the good that does.

The successful charities will be the ones who can come up with novel ways to raise awareness and encourage people to spread the word in their communities.

I’ll be going to Timeraiser on November 14th, and I hope to see you there. The good people at Timeraiser have been kind enough to offer me two tickets to give away, so here goes. Just reply in the comments with “I wanna go to Timeraiser, Suze!” and I’ll enter you in the draw, which I’ll do on November 9th.

Good luck!

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Cheryl and I have been friends for 20 years. We met way back when we were practically kids – just out of college, wide eyed and hopeful about what our careers is TV would hold for us.

She was a video editor, and volunteered on Soundtrack, the music show I produced. We were fast friends…mostly because we clicked, but partly because you can’t help but become close to anyone with whom you spend 15 hours a day in an edit suite.

One of the things I love about my friend is she lives, breathes and eats passion. She dives in head first to anything she believes in, and just makes things happen. While the rest of us are sitting around contemplating next moves, she’s making phone calls, sending emails and getting people engaged and excited.

Last Spring, we were sitting at the bar at Chez Lucien, a great little burger joint in downtown Ottawa. We’d just polished off delightful plates of carnivorous goodness, it was about 9:30pm, and Cheryl asked me, “So who’s playing tonight?” It was a common question for us – if there’s one thing me and Cheryl LOVE to do it’s see live bands.

We grabbed our respective mobile devices – she on a web-enabled cell phone, me on a iPhone – and proceeded to look up the local music listings for our town. 20 minutes later, we were shaking our heads, glaring at our devices, both of which had yielded no common source to find out what bands were playing. We eventually gave up and just went back to her place for a glass of wine. It was over that glass of wine that Cheryl said thoughtfully, “If there is no online source for Ottawa Arts and Entertainment, then why don’t we start one?”

In that moment, Ottawa Tonite was born.

Sometimes, ideas like that happen, but then they quickly get overridden by normal life stuff – jobs, kids, and other commitments and suddenly you’re thinking, “It’s too bad we never got that site off the ground..” But this is Cheryl we’re dealing with here – so of course that wasn’t going to be the case!

A few days later, Cheryl called me to inform me she’d purchased the domain name ottawatonite.com, that she’d been talking to some of her musician and theatre friends, and they’d be interested in contributing to the site. Wow – in three days, we had a home for the site, and we had people who wanted to sign up to help out? Well alrighty then.

Within a few weeks, Cheryl had contacted just about everyone she knew in the Ottawa arts and entertainment scene, and had nothing short of 15 people ready to provide written, video and audio content. In fact, some of them were already out there gathering stuff, and were willing to post it on the site, for free!

We had content, but sadly, we had no actual site yet! If there’s anything that social media has done for myself and Cheryl it’s put in front of us dozens of talented graphic designers and developers. We were able to use our networks to find the right people for the job, and in spite of a few (normal) hiccups along the way, a few short months later, we had a functioning web page and content to make it work! Yesterday, we launched ottawatonite.com, Ottawa’s online source for arts and entertainment!

Community Building 101. Many people think that in order to build a community web site you have to get the actual site up and running first, then worry about filling it with content. Ottawa Tonite is a VERY ambitious project – we aspire to be the pre-eminent source for what’s happening in the theatre, music, literary, film, comedy, and food and drink scenes in our city. That means we have to be totally tapped in to all of these areas – and we definitely can’t do that alone. After all, this is a volunteer effort – we do have full time jobs and families and things and there simply aren’t enough hours in the day for us to be running around to every event in town.

Step #1 in building an online community is always, always, always people. Months before we even had one piece of design or code on the page, Cheryl was running around town talking to everyone she could about the site, and getting artists and behind-the-scenes people on board to be contributors. And she didn’t just stop with a “sure, I’ll contribute!”. She got them to start gathering stuff. People were capturing video, writing blog posts, and creating audio recordings months ago. Cheryl set the expectation with them – the site was a few months out – but it didn’t matter – people were fired up and ready to hit the ground running.

80% of the work on this project was done months before any code was placed on the site. Thanks to those efforts early on, we now have a wonderful community, and the site is up and running and jam-packed with great content. The community is vibrant, and most importantly, it’s sustainable. No one person has too much on their plate. Everyone is working with their own talents. Cheryl has provided the vehicle – the artists are providing the voice.

I’ve said it before, and I’ll say it again – it’s not about the tools. It’s not about the tools. It’s about people. Cheryl saw a need in her community in an area she was passionate about. She went out and got other people to be passionate about her idea. And it worked.

Check out Ottawa Tonite when you get a chance – we’d love to hear what you think. And if you have thoughts, suggestions, or are interested in being a contributor or an advertiser, give us a shout at info [at] ottawatonite.com.

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Last night, I got a message from Keith Burtis. Keith often pings me just to say hi or chat. We sometimes talk on Skype. He’s a person I know I can turn to to celebrate my successes, and who I can lean on when things go bad. We’ve collaborated on a bunch of things to do with work. I consider him a very good friend.

Alan Isfan is another good friend of mine. We catch up a couple of times a week, have collaborated on some work stuff, and he’s that guy I know I can rely on 100%  to help me out in a pinch, whether it’s a work-related challenge or if I am stuck on the side of the road in a blizzard.

I am grateful every day to have such terrific and talented people around me. But what I find fascinating is, even though we have these strong, solid personal relationships, and even though we have built a tremendous amount of trust with one another, we are actually each others’ competition.

You see, Alan, and Keith and I are all in the same business. We use new media, social media and video to help our clients tell stories. Ultimately, we are all drawing from the same well. How is it that we’re not mortal enemies, then?

You must remember this. Think about 10-15 years ago. Competitors were something to be stifled, pushed down, tromped on. If a businessperson didn’t know who their competitors were and how to beat them, they simply weren’t doing it right. It was a wicked game, but one that many played hard. Sometimes, they’d even go so far as to befriend the competition, but their intent was often devious. They  just wanted to find out how their competitors ticked. What was tripping them up. So they could swoop in and scoop the business. Now before you jump all over me, it wasn’t ALWAYS like this. That’s where the phrase “If you can’t beat ‘em, join ‘em!”, came from. I worked for giant corporations for many years; if they couldn’t compete, they just tried for a monopoly. Yah, that’ll show ‘em.

Play it again, Sam. Oh sure, fierce competition still goes on today on many levels. Giant corporations certainly haven’t changed THAT much. But I do sense a shift in the small to medium business world, and I wonder if it has to do with the shift in the way we communicate and connect with one another. Think about it – how many people do you know in your social networks that you consider someone you trust? Someone you’d like to do business with? Collaborate with? Partner with? Now how many of those people are your direct competitors?

It’s all about US. If you’re anything like me, you’ll answer the above questions with things like “Oh, so many of the people I know online I’d love to work with!”,  “I trust that person immensely!”, and “I’d do anything I can to help that person!”. Times have changed indeed. That’s the thing about community. Instead of us feeling that we’re all working against each other, pushing and shoving our way into the pockets of those people who need our products and services, we’re all helping each other to succeed. Somehow, we realize that there’s enough to go around. Somehow, we realize that even though we are all trying to do similar things, we’ve all got our own strengths and weaknesses. We know that the sum of the parts makes a stronger whole out here in the online world.

But…There is a flip side to this philosophy – a down side, if you will. Whereas competition and community can co-exist happily much of the time, trust itself can be fickle. One false move and you may find yourself having to build up all over again. I’ve learned some lessons in the past few months about trusting too much. I think it’s absolutely wonderful that I have these great friends like Keith and Allan who I love to hang out with and talk to and work with, but it’s taken time for us to build that. Just because someone wants to be your “friend” doesn’t mean you should dive in with both feet and reveal everything right away, especially if that person is potentially a competitor. It is easy to trust people quickly on things like Twitter. It’s easy to take someone’s recommendation and put your trust in another right away without doing the proper checks and balances to see if that person’s reputation stands up. And as a result, it’s easier than ever to get burned. So should you close down? Not at all. But do keep your guard up, until people prove themselves…and I mean with real stuff, not just words.

So I guess what I’m trying to say is…This post stems from a bunch of stuff that has been swimming around in my head lately. It comes from a situation with Keith and Allan last night where we were able to work together to create something that I hope helps Keith out in a big way. It comes from the fact that I’m completely engrossed in Chris and Julien’s book Trust Agents right now (click that big book up on the right side there, so you can buy oh, I dunno, 1 or 50 or 100 or 1000 copies, ok?). I’m totally biased; I’m not making any secret about that. But honestly it’s been a while since a business book has had me thinking so much. To the point of distraction sometimes. It’s definitely wrapping my head around some things that I’ve been noodling with for a while.

What it comes down to is, somehow, this space that we’re sharing out here has made us aware, in no uncertain terms, of who our competition is. As businesspeople, that’s a good thing. But it’s also made us realize that we’re all just people, trying to succeed, trying to live our passions and dreams. It’s becoming clearer that if we’re in this together, we might as well work together, instead of pushing against each other. Because if we’re all moving in the same direction, ultimately, our clients will be better off. Their stories will be richer. And hey, I guess we will be too.

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