There’s been a good discussion going on this week about the state of social media marketing and how brands are actually doing with it (hint: in general, not so great). This article by Mitch Joel discusses his thoughts on why things are the way they are (and also provides links to some of the other conversations going on). It’s worth looking at and worth considering – how is your brand measuring up?
I do a lot of work with non-profit organizations, helping out folks like United Way Ottawa, The Cracking-Up the Capital Comedy Festival, and the Canadian Community Support Foundation. Facebook is one of the most effective tools for helping to build communities around causes, and this article delves into some of the new features of Facebook that is making it easier for people in the non-profit world to connect with their communities. Shameless plug: I also teach a workshop on social media for non-profits if you want to learn more.
Last week I wrote a guest post on HootSuite’s blog about finding the best social tools for your business. Part of the advice I gave there was to play with new tools. If you’re looking for a few to check out, here are five interesting ones. I plan to spend some time this weekend looking at these and seeing if they might be useful additions to my social media toolkit.
I don’t always dig on quote posts, but I found these ones to be particularly meaningful. Life is to short to do work you hate. So if you’re looking to make some changes, bookmark this and read it on the challenging days. It might motivate you to take that next big step to living your dream!
This makes me smile, and I hope it makes you smile too. It’s the Cookie Monster spoofing Carly Rae Jepsen’s “Call Me Maybe”. Have a listen to “Share it Maybe”.
Did you come across a thought provoking article, video, image or conversation this week? Share it maybe, in the comments?
Have a great weekend!