Comments on: Why Are We So Hung Up on Influence? http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/ Fri, 10 Feb 2012 01:12:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Power of Emotional Impact http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/comment-page-1/#comment-1925 The Power of Emotional Impact Tue, 12 Oct 2010 15:09:51 +0000 http://www.suzemuse.com/?p=2253#comment-1925 [...] like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that [...] [...] like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that [...]

]]> By: The Power of Emotional Impact - Danny Brown http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/comment-page-1/#comment-1746 The Power of Emotional Impact - Danny Brown Tue, 27 Jul 2010 02:40:52 +0000 http://www.suzemuse.com/?p=2253#comment-1746 [...] like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that [...] [...] like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that [...]

]]> By: Kapil Apshankar http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/comment-page-1/#comment-1714 Kapil Apshankar Tue, 20 Jul 2010 01:42:11 +0000 http://www.suzemuse.com/?p=2253#comment-1714 You're so very right true. <br><br>The influence word has been surfacing so very often in the last few weeks - in and out of context, one wonders if the semantics around influence have changed.<br><br>They have not - and will never. Influence, to me, is a pretty sacred word. I choose my influences carefully - and some of them don't even know what social media is all about. <br><br>Why the sudden hype then? I'd call it crazy. You summed it up the best in a single sentence - why get hung up on influence?<br><br>I happened to do a follow up post on the topic on influence on Social Media Notebook last night - would love to hear your thoughts. You're so very right true.

The influence word has been surfacing so very often in the last few weeks – in and out of context, one wonders if the semantics around influence have changed.

They have not – and will never. Influence, to me, is a pretty sacred word. I choose my influences carefully – and some of them don't even know what social media is all about.

Why the sudden hype then? I'd call it crazy. You summed it up the best in a single sentence – why get hung up on influence?

I happened to do a follow up post on the topic on influence on Social Media Notebook last night – would love to hear your thoughts.

]]> By: Question of the Week: Do You Consider Yourself Influential? http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/comment-page-1/#comment-1692 Question of the Week: Do You Consider Yourself Influential? Fri, 16 Jul 2010 20:01:48 +0000 http://www.suzemuse.com/?p=2253#comment-1692 [...] Murphy (suzemuse.com) wrote Why Are We So Hung Up on Influence, in which she questions whether we put too much importance in the idea of influence, particularly [...] [...] Murphy (suzemuse.com) wrote Why Are We So Hung Up on Influence, in which she questions whether we put too much importance in the idea of influence, particularly [...]

]]> By: John Haydon http://www.suzemuse.com/2010/07/why-are-we-so-hung-up-on-influence/comment-page-1/#comment-1684 John Haydon Fri, 16 Jul 2010 05:56:48 +0000 http://www.suzemuse.com/?p=2253#comment-1684 Susan - you are right on target with this one! If I sell health products for women, Oprah might show up on my list of "influencers". But would she be interested in my product? Maybe. Maybe not. Is it realistic to spend my energy and time trying to sway her? No way. She's out of my league.<br><br>My point is that in addition to "interest", marketers should also know their "league". Susan – you are right on target with this one! If I sell health products for women, Oprah might show up on my list of “influencers”. But would she be interested in my product? Maybe. Maybe not. Is it realistic to spend my energy and time trying to sway her? No way. She's out of my league.

My point is that in addition to “interest”, marketers should also know their “league”.

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