Here's a functional link to the post. http://tinyurl.com/m2ekf4 [rq=266074,0,blog][/rq]What’s the message behind the social medium?
Thinking about "the medium is the message" got me thinking... What’s the message behind the social medium? Perhaps a question worth some exploration? Blog post: http://tinyurl.com/ljb8hy [rq=265950,0,blog][/rq]What’s the message behind the social medium?
Hi Suze, Right on the money. Social media is a tool. For me, it's a tool to have conversations, make new friends, point people in my direction - and eventually I pick up the phone and talk to someone. I have friends who 'lurk' - and their lives have been made sweeter for it. It's always good to remember the simple adage our mothers taught us - "don't swear in public, wear clean underwear and always smile, because you never know who's watching you." @debworks
Hey Suze, another awesome post! Social Media is not a campaign. Social Media is not a business plan. Social Media is not the golden bullet. Social Media is not the answer to your prayers. Social Media is not your personal chew toy. Social Media is not a direct mail route. Social Media is not a place to spam and scram. Social Media is a respectful personal place to form relationships and have a conversation. Contribute, be a human being and respect others then cool. If not, the door is right there. @knealemann [rq=262984,0,blog][/rq]U.S. Marines: No More Tweets
Another great post by the Muse. I love your take. Yes. This trend of branding ourselves by the tools we choose is about as mature as the medium itself. Does it matter in the least whether our words are powered by Microsoft or Apple, or whether our network resides within FaceBook or Twitter, or whether our lives are captured on Wordpress or MySpace? It's what we do with the tools we choose that matters. Every time a newbie misuses some cool new app we have the opportunity to discover something new… potentially important… and clearly human. How I long for the day when most of the communication occurring in my network isn’t about social networking. Spending hours on communication technologies discussing communication technology etiquette is barely living. I agree. Let’s stop pretending we’ve got it all figured out and be open to the fact that we’ve built a space where anything can happen. "Social Networking isn't a business model." Wow… too true. Thanks for another great post. [rq=261203,0,blog][/rq]The sales and marketing time machine
Great analogy Sue. Remember how thrilled people got when a friend of a friend said they liked show X on 12 or 22, and they didn't know you worked there? The smartest thing Rogers TV Vice President, Colette Watson ever did (of too many to count IMHO. She is not a people person by any means but is so good at her job it's just scary!) was to spend the big bucks and get proper ratings for community TV. Her second smartest move was dropping the "Community" thing and branding the stations the same way everybody else brands local channels. Just look how far she has taken us.... [rq=259517,0,blog][/rq]Sabres' Numminen calling it...
I agree, Dave - the ability to gauge effectiveness is important. It goes back to our old community cable days, when we relied on either word of mouth or viewer response to gauge whether our messages were getting out. The good thing is, it is kind of like the old philosophy of community TV....if even a handful of people are hearing my message and it's prompting them to be engaged, entertained, or take some sort of action, then I'm doing my job. Thanks for your insightful comments, as always!
My reading this post is an excellent example of how social media can work. I click on a link from a tweet from Deb Dobson who had RT Danny Brown who RT Suze Muse. As a relatively new guy on the block in the land of Twitter, this article gives some great insight. The biggest fear someone new has, is that they don't know what to do. If it is kept simple, ie, have conversations with people you are interested in, it keeps it bare bones. The problem is when we see people with 30k followers and wonder why they followed me? Certainly not because they are interested in what I have to say. This dynamic creates a bit of fear that this is just another (spam) in wolves clothes. At first, I thought my influence would be judged by others based on number of followers. Now, I am looking to be important to those that truly have an interest. I actually went through my following list, and deleted a large number of people. Amazing thing happened. I started to see tweets from people I was missing (like this one) on topics I actually wanted to talk about. Hope I didn't overstep here. Not an expert. Just a guy looking in to figure this all out. [rq=256900,0,blog][/rq]It’s the Economy Stupid, I Mean, Son
Oh! And one other thing.. Why doesn't Facebook & Twitter offer view and click-through metrics and stats like Flickr? TwitPick at least gives raw view counts. I would like to know if I am talking to myself, or if posts I am trying like my Lunch, Photo and Link of the day experiments are popular. Facebook "Comments" and "Like" features provide good feedback, but I have had photos and videos viewed by over 500 people in 24 hours with no one leaving comments on Flickr but I can track where they came from and look for feedback there. That tells me how my publicity strategies are working and/or if I am on to something So: Am I "Doin’ it Wrong" or Right Sue? [rq=254993,0,blog][/rq]Rideau Canal Flotilla NN Full Res
What I enjoyed about the web in 1992-93-94-95 -maybe through 2000 was how personal everything was. Websites were prayers (one woman wrote an account of the death of her mother for no reason other than the experience would be 'up there'). Pages were hand-crafted. But gradually MS & Mosaic, & Yahoo & Google started to control information and then they controlled what information and how folks should act because they had to 'maintain' and designating our modus operandi was useful to them. Keep the web open to person adventure - maintain the sense of a 'wing and a prayer' Be adventurous. Be radical, individual, independent. Good post. [rq=254451,0,blog][/rq]Nothing is happening
Very nice Sue. I am 100% in agreement on just about all of your latest Muse... Classic Darwinian Evolution is often described as "Survival of the fittest" That description could not be more wrong, and was never said by Charles Darwin or Alfred Russel Wallace. A more fitting synopsis would be: In the evolutionary game if you can produce offspring you win. There are no other rules, just innovation and strategy. If you your progeny can manage to pull off a string of wins for millions of years you might improve, stay the same, get worse, or suddenly vanish. The Universe does not care. Same rule applies to the cloud we call the web, except it's evolving at warp speed... As for the latest Twitter Bru Ha Ha, I quote Mr Paul Simon: "Who am I to blow against the wind?" Or this gem from Boing Boing's Xeni Jardin in reaction to a "This post sucks" comment: "The scroll bar is your friend." And now for a little Darwin trivia: Charles darwin was a middle child, a born mediator. In all of the existing personal and official logs from his voyages on the Beagle, he was the only member of the crew that not one person wrote anything negative about! Given that this voyage lasted for years in the most difficult of circumstances, that is a true measure of the man. Source: CBC's DNTO episode: Brotherly (and sisterly) love (07/25/09) [rq=254166,0,blog][/rq]Rideau Canal Flotilla NN Full Res
A wise colleague recently stated "the internet is the wild, wild west and there ain't no sheriff in sight". I agree. There are no rules. There should be no 'rules'. Let the end user community self police. There will be 'bloodshed'. There will be amazing frontiers discovered and communities forged. All in good time. Organically. The internet, within which SM is a microcosm, is an ecosystem that will evolve. Some may not appreciate what evolves. The best any of can do is influence the process. Nurture that which we find valuable. Ignore or avoid that which is undesirable. There is plenty of territory to be 'claimed'. My personal fear is the critical thinkers are fewer in number than those who become mindless, cult followers of the 'shiny new object'.