Comments on: Return on Eyeballs: The new ROI http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/ Fri, 10 Feb 2012 01:12:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Why Are We So Hung Up on Influence? – SuzeMuse – Personal blog of Susan Murphy – writer, speaker, TV producer, content wizard. http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/comment-page-1/#comment-1664 Why Are We So Hung Up on Influence? – SuzeMuse – Personal blog of Susan Murphy – writer, speaker, TV producer, content wizard. Thu, 15 Jul 2010 12:43:49 +0000 http://www.suzemuse.ca/?p=1768#comment-1664 [...] this blog about a concept that I think is, unfortunately, going by the wayside. It’s called “Return on Eyeballs”. The idea is, it’s not about targeting your stuff to people who are influential. It’s [...] [...] this blog about a concept that I think is, unfortunately, going by the wayside. It’s called “Return on Eyeballs”. The idea is, it’s not about targeting your stuff to people who are influential. It’s [...]

]]> By: Noah Weiner http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/comment-page-1/#comment-921 Noah Weiner Fri, 04 Sep 2009 16:39:04 +0000 http://www.suzemuse.ca/?p=1768#comment-921 Sue, Very nice post. I really appreciate your articulation of the ROE concept. I'm deep into consulting with a marketing firm that is wisely determined to improve its social media acumen for itself and for its client service offerings. As always, measurement and ROI are tough concepts to navigate in social media. Anyway, thanks again. [rq=531390,0,blog][/rq]<a href="http://feedproxy.google.com/~r/WebNewPoint0/~3/kREt8FmTiF8/tips-to-avoid-wasting-time-in-social.html" rel="nofollow">Tips To Avoid Wasting Time In Social Media</a> Sue,

Very nice post. I really appreciate your articulation of the ROE concept. I’m deep into consulting with a marketing firm that is wisely determined to improve its social media acumen for itself and for its client service offerings. As always, measurement and ROI are tough concepts to navigate in social media.

Anyway, thanks again.
[rq=531390,0,blog][/rq]Tips To Avoid Wasting Time In Social Media

]]> By: John Lane http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/comment-page-1/#comment-920 John Lane Thu, 27 Aug 2009 02:57:59 +0000 http://www.suzemuse.ca/?p=1768#comment-920 "Because it’s not always about how many people are interacting with your stuff. It’s about who is interacting with it." It's all about inciting future action, not just passive views. Which is an approach I deeply believe in (http://centerline.net/blog/?p=249). Great post! Thanks! John Lane @johnvlane “Because it’s not always about how many people are interacting with your stuff. It’s about who is interacting with it.” It’s all about inciting future action, not just passive views. Which is an approach I deeply believe in (http://centerline.net/blog/?p=249).

Great post! Thanks!

John Lane
@johnvlane

]]> By: allan isfan http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/comment-page-1/#comment-919 allan isfan Thu, 27 Aug 2009 01:47:17 +0000 http://www.suzemuse.ca/?p=1768#comment-919 Although I agree with you in general, I do urge people in this space to get a bit more scientific about things so we can move the yardsticks that will cause a social media tipping point on the business side. We're so far from this, it ain't even funny. My job is exclusively focused on convincing people of social media ROI and then delivering on it. We work and interact with people at all levels, often in traditional markets, which makes it even harder. The people on the ground we work with at many companies get it because they are involved themselves. They see the value plain as they and they're chomping at the bit to do things and champion social media. However, the C-levels are very hard to convince and I find myself having to take more and more of the risk, meaning that we get paid X amount flat + Y incremental based on reaching certain goals. So far so good but still, kinda sucks because the goals aren't always totally in our control. For someone to cut you a cheque, you need more than anecdotes. That is of course not arguing against "the right eyeballs", just hoping everyone works hard delivering the "proof" the C-levels need so we can all succeed. Cheers, @aisfan [rq=450481,0,blog][/rq]<a href="http://favequest.com/2009/08/25/two-ways-to-generate-and-measure-social-media-roi/" rel="nofollow">Two ways to generate and measure Social Media ROI</a> Although I agree with you in general, I do urge people in this space to get a bit more scientific about things so we can move the yardsticks that will cause a social media tipping point on the business side. We’re so far from this, it ain’t even funny.

My job is exclusively focused on convincing people of social media ROI and then delivering on it. We work and interact with people at all levels, often in traditional markets, which makes it even harder.

The people on the ground we work with at many companies get it because they are involved themselves. They see the value plain as they and they’re chomping at the bit to do things and champion social media. However, the C-levels are very hard to convince and I find myself having to take more and more of the risk, meaning that we get paid X amount flat + Y incremental based on reaching certain goals. So far so good but still, kinda sucks because the goals aren’t always totally in our control.

For someone to cut you a cheque, you need more than anecdotes. That is of course not arguing against “the right eyeballs”, just hoping everyone works hard delivering the “proof” the C-levels need so we can all succeed.

Cheers,
@aisfan
[rq=450481,0,blog][/rq]Two ways to generate and measure Social Media ROI

]]> By: Prove it, Social Media ROI for Business… A SXSW Preview http://www.suzemuse.com/2009/08/return-on-eyeballs-the-new-roi/comment-page-1/#comment-918 Prove it, Social Media ROI for Business… A SXSW Preview Wed, 26 Aug 2009 18:21:31 +0000 http://www.suzemuse.ca/?p=1768#comment-918 [...] More Useful ROI Posts from Panelists: Jay Berkowitz Alan Isfan Sue Murphy [...] [...] More Useful ROI Posts from Panelists: Jay Berkowitz Alan Isfan Sue Murphy [...]

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