Comments on: Why It's All About Stories

By: @scottrcrawford

@scottrcrawford — Mon, 20 Apr 2009 21:03:14 +0000

And at the end, just to seal the deal, they put you in a plot.

By: Suzemuse

Suzemuse — Mon, 20 Apr 2009 12:04:54 +0000

@Ari: I think it has to be different for each person/organization – because it’s dependent on what impact they are trying to have on their audience.

By: Ari Herzog

Ari Herzog — Mon, 20 Apr 2009 01:39:53 +0000

What kind of story are you telling? A biography? Autobiography? Profile? Essay? Commentary? Or is your story type different for each person and organization you tell it? Ari Herzog’s last blog post..Learning from Conversations

By: Tim Jahn

Tim Jahn — Mon, 20 Apr 2009 01:07:50 +0000

I’ve always been of the mindset that it’s not the tools that matter the most but rather the concepts and stories beneath.

There’s definitely more effective ways of telling stories and some tools work better than others. And once in awhile, it’s the tool that blows the audience away rather than the story.

Most of the time though, the story is what moves your audience and is what your audience remembers.

By: Leah

Leah — Sun, 19 Apr 2009 22:19:41 +0000

Yes, yes and YES! It IS about storytelling. And yes, Danny Brown, a master craftsman does need to know how to use the tools, but -----what I see 90% of the time is talk about tools - with no talk of audience, strategy or story. Producers, especially, need both. Even so, if you know what story you want to tell, it's not that hard to connect with others who can help with tools, if needed. I say, start with the goal of the story, then fill in with tools accordingly. Leah’s last blog post..Ready for Clients that Want the “Obama Approach?”