Comments on: Social Media's Secret Sauce

By: Debbie Weil

Debbie Weil — Tue, 25 Nov 2008 16:24:01 +0000

I like the way you put it: “Social media, as a tool, allows people to build relationships, share information, and succeed. We all know that. But are we actually doing it?” The “doing it” part seems to be hardest for companies. I think many companies that are using Twitter and blogs and YouTube are “getting” how the tools work. But they don’t yet “get” how social media fits into a bigger strategy of open source marketing.

By: Michael Cayley

Michael Cayley — Tue, 25 Nov 2008 16:13:37 +0000

Social capital is the secret sauce: http://twurl.nl/r7e1yp

By: enkerli

enkerli — Mon, 24 Nov 2008 17:48:42 +0000

Neat! Clear and useful.
What’s reassuring about this is that the message is now heard more widely. There are still some people who perceive social media as a scheme but there seems to be a move from the whole “monetization” craze of the early- and mid-00s into a more humane approach to online activities.
Been thinking (and blogging) about social media and social marketing. Unlike you, I’m no entrepreneur. So my perception of social media doesn’t require a “business model” and my observations of social marketing come from an outsider’s perspective.
Will probably ping this post in a future post.

By: Freddy Morris

Freddy Morris — Mon, 24 Nov 2008 16:36:33 +0000

Our “secret sauce” at Night of the Living Podcast is listener engagement. We consider our listeners to be an extension of our crew and major contributors.